{"id":106,"date":"2021-09-08T20:18:20","date_gmt":"2021-09-08T20:18:20","guid":{"rendered":"https:\/\/blog.sasfly.net\/?p=106"},"modified":"2022-03-09T17:41:45","modified_gmt":"2022-03-09T17:41:45","slug":"az-apple-logo-tortenete","status":"publish","type":"post","link":"https:\/\/blog.sasfly.net\/index.php\/2021\/09\/08\/az-apple-logo-tortenete\/","title":{"rendered":"Az Apple log\u00f3 t\u00f6rt\u00e9nete"},"content":{"rendered":"<p class=\"MsoNormal\">Amikor feltett\u00e9k a k\u00e9rd\u00e9st Steve Jobs-nak, hogy mi\u00e9rt az Apple nevet v\u00e1lasztotta, akkor ezt v\u00e1laszolta: \u201eSzeretem az alm\u00e1t.\u201d. Ez ennyire egyszer\u0171 volt. Egyszer\u0171, m\u00e9gis az eg\u00e9sz vil\u00e1gon ismerik.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-108\" src=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/apple-logo-300x185.jpg\" alt=\"\" width=\"300\" height=\"185\" title=\"\" srcset=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/apple-logo-300x185.jpg 300w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/apple-logo-97x60.jpg 97w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/apple-logo.jpg 735w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"MsoNormal\">Az Apple log\u00f3ja k\u00e9t jelent\u0151s formatervez\u00e9sen \u00e9s kisebb sz\u00edn\u00e1tmeneteken ment kereszt\u00fcl a n\u00e9gy \u00e9vtizedes m\u00faltja alatt. A legels\u0151 log\u00f3t 1976-ban tervezte Ronald Wayne. Ezt Isaac Newton inspir\u00e1lta, amikor felfedezte a gravit\u00e1ci\u00f3 t\u00f6rv\u00e9ny\u00e9t, ugyanis egy alma esett a fej\u00e9re. Ezen a log\u00f3n egy alma l\u00f3gott a fizikus feje f\u00f6l\u00f6tt a k\u00f6vetkez\u0151 felirattal: \u201eNewton\u2026 Egy elme, amely \u00f6r\u00f6kk\u00e9 egyed\u00fcl utazik a furcsa gondolattengereken.\u201d.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-109\" src=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/Apple-Logo-1976-300x169.png\" alt=\"\" width=\"300\" height=\"169\" title=\"\" srcset=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/Apple-Logo-1976-300x169.png 300w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/Apple-Logo-1976-1024x576.png 1024w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/Apple-Logo-1976-768x432.png 768w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/Apple-Logo-1976-1536x864.png 1536w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/Apple-Logo-1976-2048x1152.png 2048w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/Apple-Logo-1976-107x60.png 107w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"MsoNormal\">Ugyanebben az \u00e9vben a c\u00e9g meg is v\u00e1ltoztatta a log\u00f3t, mondv\u00e1n, hogy ez t\u00fal bonyolult, elavult \u00e9s nem k\u00e9pviseli a v\u00e1llalat filoz\u00f3fi\u00e1j\u00e1t. Valami egyszer\u0171t \u00e9s modernt akartak, amely \u00f6tv\u00f6zi a nevet \u00e9s a log\u00f3t. Steve Jobs ezzel nem \u00e9rtett egyet.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-112\" src=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/meet-the-designers-logo-history-of-apple-designcrowd-blog-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" title=\"\" srcset=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/meet-the-designers-logo-history-of-apple-designcrowd-blog-1-300x300.png 300w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/meet-the-designers-logo-history-of-apple-designcrowd-blog-1-1024x1024.png 1024w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/meet-the-designers-logo-history-of-apple-designcrowd-blog-1-150x150.png 150w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/meet-the-designers-logo-history-of-apple-designcrowd-blog-1-768x768.png 768w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/meet-the-designers-logo-history-of-apple-designcrowd-blog-1-60x60.png 60w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/meet-the-designers-logo-history-of-apple-designcrowd-blog-1.png 1251w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"MsoNormal\">1977-ben Rob Janoff vette \u00e1t a tervez\u0151i munk\u00e1kat, amivel nagyon el\u00e9gedettek voltak, hiszen pontosan azt kapt\u00e1k, amit akartak. \u0150 tervezte az ikonikus beleharapott alm\u00e1t, amely a t\u00f6rt\u00e9nelem egy nagy szimb\u00f3lum\u00e1v\u00e1 v\u00e1lt. Ezen a v\u00e1ltozaton a sziv\u00e1rv\u00e1ny sz\u00ednei voltak. A v\u00e1llalat 1977 \u00e9s 1998 k\u00f6z\u00f6tt haszn\u00e1lta.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-110\" src=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/letoltes-1.png\" alt=\"\" width=\"208\" height=\"242\" title=\"\" srcset=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/letoltes-1.png 208w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/letoltes-1-52x60.png 52w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/p>\n<p class=\"MsoNormal\">A t\u00f6bbi verzi\u00f3 pedig m\u00e1r nagyon hasonl\u00edt egym\u00e1sra. 1998-ban egy \u00e1ttetsz\u0151 verzi\u00f3t haszn\u00e1ltak, 1998-2000-ig egy sz\u00fcrke f\u00e9nyes h\u00f3d\u00edtott, ut\u00e1na 2001 \u00e9s 2007 k\u00f6z\u00f6tt egy \u00fagynevezett aqua, az\u00f3ta pedig egy egysz\u00edn\u0171 sz\u00fcrke log\u00f3 van soron.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-113\" src=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/apple-logo-history-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" title=\"\" srcset=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/apple-logo-history-300x169.jpg 300w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/apple-logo-history-106x60.jpg 106w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/apple-logo-history.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"MsoNormal\">Az Apple log\u00f3ja rejt\u00e9lyes, am\u00edg az alap\u00edt\u00f3k el nem magyar\u00e1zz\u00e1k a m\u00f6g\u00f6ttes tartalmat. A h\u00edres sziv\u00e1rv\u00e1nysz\u00edn\u0171 m\u00e1sodik log\u00f3 nem k\u00f6veti a sziv\u00e1rv\u00e1ny sz\u00edneinek term\u00e9szetes sorrendj\u00e9t: piros, narancs, s\u00e1rga, z\u00f6ld, k\u00e9k \u00e9s ibolya. Ez is a v\u00e1llalat filoz\u00f3fi\u00e1j\u00e1t t\u00e1mogatja, hogy merjen m\u00e1s lenni, mint a t\u00f6bbiek.<\/p>\n<p class=\"MsoNormal\">A log\u00f3 form\u00e1ja egy m\u00e1sik \u00e9rdekess\u00e9g. B\u00e1r az alma csak egy gy\u00fcm\u00f6lcs, a jelent\u00e9se igen m\u00e9ly. N\u00e9h\u00e1ny ember az \u00c9denkerthez kapcsolta, ahol \u00c1d\u00e1m \u00e9s \u00c9va belek\u00f3stolt a tiltott gy\u00fcm\u00f6lcsbe, vagyis a tud\u00e1sszomj jellemezte \u0151ket. Az Apple term\u00e9keinek haszn\u00e1lata pedig m\u00e9g t\u00f6bb tud\u00e1ssal l\u00e1tja el a haszn\u00e1l\u00f3j\u00e1t, vagyis megszabad\u00edt a tudatlans\u00e1gt\u00f3l.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-114\" src=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/images-1.jpg\" alt=\"\" width=\"259\" height=\"194\" title=\"\" srcset=\"https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/images-1.jpg 259w, https:\/\/blog.sasfly.net\/wp-content\/uploads\/2021\/09\/images-1-80x60.jpg 80w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/p>\n<p class=\"MsoNormal\">Ezenk\u00edv\u00fcl ott van a log\u00f3 megharapott r\u00e9sze. Itt k\u00e9tf\u00e9le gondolatmenet l\u00e9tezik. A tervez\u0151, Rob Janoff szerint \u00edgy lehet megk\u00fcl\u00f6nb\u00f6ztetni a hasonl\u00f3 alak\u00fa t\u00e1rgyakt\u00f3l, p\u00e9ld\u00e1ul a csereszny\u00e9t\u0151l. Volt olyan, akinek m\u00e1s volt az elm\u00e9lete. A harap\u00e1s a b\u00e1jtot jelenti, vagyis egy sz\u00e1m\u00edt\u00f3g\u00e9pes kifejez\u00e9st, amely a v\u00e1llalat ipar\u00e1g\u00e1ra utal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amikor feltett\u00e9k a k\u00e9rd\u00e9st Steve Jobs-nak, hogy mi\u00e9rt az Apple nevet v\u00e1lasztotta, akkor ezt v\u00e1laszolta: \u201eSzeretem az alm\u00e1t.\u201d. Ez ennyire egyszer\u0171 volt. Egyszer\u0171, m\u00e9gis az eg\u00e9sz vil\u00e1gon ismerik. Az Apple log\u00f3ja k\u00e9t jelent\u0151s formatervez\u00e9sen \u00e9s kisebb sz\u00edn\u00e1tmeneteken ment kereszt\u00fcl a n\u00e9gy \u00e9vtizedes m\u00faltja alatt. A legels\u0151 log\u00f3t 1976-ban tervezte Ronald Wayne. Ezt Isaac Newton inspir\u00e1lta, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[13,95,37,38,96],"class_list":["post-106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egyeb","tag-apple","tag-apple-logo","tag-logo","tag-steve-jobs","tag-tortenet"],"_links":{"self":[{"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":2,"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/posts\/106\/revisions\/116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/media\/108"}],"wp:attachment":[{"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.sasfly.net\/index.php\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}